Creating an effective email newsletter for your small business requires a heck of a lot more than just having the right content.
From your subject line to your layout, your ability to engage your audience and generate more leads will have just as much to do with how your newsletter looks as what you actually have to say.
You can have the greatest content in the world, but if it’s impossible to quickly and easily scan there’s a pretty good chance nobody’s ever going to read it.
Attention spans are only getting shorter
That means trying to cover everything in one continuous block of text just isn’t going to cut it. If you’re going to pull your readers in, you need chunk your content around a few particular topics and give them the option to read more by including a targeted call to action around each article or story.
Let’s take a closer look at 5 email newsletter examples from organizations that are really doing it right.
What’s not to love about MOO.com’s newsletters? They create beautiful high-quality business cards and their customer service is totally outstanding. In their monthly newsletter you’ll find a range of topics around branding and marketing including:
- A toolkit to evaluate business ideas including how to write a business plan, make your business stand out from the competition, and tips for starting a business blog.
- Tips on creating a vision board to help you put your plans into action.
- Curated TED talks to help you save time and make the most of your work day.
- Special promotions and discounts.
Their monthly MOOsLetter is equal parts creative inspiration, news, and helpful tips and tricks. Here’s a great example–